Advertising as interruption no longer works. Interruptive ads, be it on TV, as VoD pre-roll, or as the ubiquitous and seemingly humble banner, or worse still, the non-skippable banner, do not engage, do not endear and they most certainly do not warrant our attention. They are to be skipped, ignored, and clicked away from. The age of interruption is over.

Today, brands must compete with tv programmes, films, websites, story-tellers and game-makers, for the attention of their target audience. No longer will consumers accept interruptive advertising and one-way messages. To be effective in today’s media landscape and justify people’s valuable time and attention, brands need to tell their stories through engaging content that rewards and entertains.

With such an enormous array of content available on every screen, cutting-through the noise requires expert storytelling skills and best-of-breed content creators. In short, now is the age of the content agency.

Whether we realise it or not, the way in which we seek out and filter the content that we consume is becoming highly efficient. We are ruthless in the speed of the decisions that we make, and sparing with the time that we are prepared to invest in the content that we find.

We are becoming a nation of content connoisseurs, quickly filtering the barrage of content we encounter and only engaging with the most relevant, well-crafted and entertaining finds.

In this demanding digital landscape, brands and media owners must ensure that their content stands-out, that it is well targeted and of exceptional quality, in order to attract and engage consumers.

At Bloc, we have over a decade of experience making content that stands-out. We combine expert strategic digital thinking with world-class content production skills, to offer our clients best-of-breed, platform-relevant content strategies that attract and engage consumers in their millions.

We specialise in the planning and execution of social gaming content and interactive video production for the world’s biggest brands, media owners and their advertising partners.

Our team of digital strategists, producers and interactive content developers have been responsible for numerous stand-out productions over the years, picking up over 100 awards, including  two BAFTA Nominations, and millions of engaged consumers along the way.

We are a nation of Content Connoisseurs. Let Bloc help you create compelling content that stands-out.

If you’re interested in finding out how Bloc can help with your digital content strategy, please get in touch.