Introducing…

ITV Studios owns one of the world’s largest wildlife archives: more than 26,000 hours of wildlife programming, spanning over 40 years.

Working closely with ITV Studios, Bloc have been central to the development of the new online service, itvWILD. From digital and commercial strategy, to branding, proprietary software development (content tagging system), content digitisation, distribution, web design, build and deployment, we’ve certainly put in the hours on this one!

The result of all this hard-work and unswerving focus is itvWILD, the new video site that offers simple access to ITV Studios’ vast natural history archive.

itvWILD.com was developed at Bloc HQ by a crack team of creatives and mad scientists and features thousands of clips showcasing a vast amount of the animal kingdom.

Bloc’s boffins worked in conjunction with ITV’s zoologists over many months to create the “tree of life”, a large database mapping the complex and surprising web of species on planet earth. We also developed proprietary tagging software, which enables the ITV zoologists to tag thousands of hours of wildlife footage.

The tagged video is then segmented into short-form video clips, before being prepared for video streaming via the custom built itvWILD Video on Demand player.

And finally a custom built search engine retrieves and sorts the video content before delivering it to the player for continuous playback.

The end result enables users to search thousands of clips of video featuring countless species. A search term can be as simple as a species name or a type of animal, but users can also search themes (eg pretty, cute, ugly), locations (eg country, habitat, National Park), behaviours (eg hunting, nesting) – and anything else you can think of!

To top it all off we built a fully interactive studio-based online game show starring a couple of CITV’s finest children’s presenters! The multiplayer, Facebook integrated online trivia quiz, the World’s Wildest Quiz, will keep the whole family entertained for hours as you test your knowledge of planet earth in the wildest quiz in the world!

Bloc’s CEO and founder, Rick Palmer, said “Working with ITV Studios on such an important and valuable asset was a real privilege and testament to my team’s creativity, professionalism and digital expertise. The result is something we are immensely proud of and I hope to see the itvWILD brand for many years to come.”

Visit www.itvWILD.com and search the World Wild Web

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