The WTA Tour, sponsored by Sony Ericsson, launched a global campaign to attract younger, more casual tennis fan.
As part of the campaign we worked with with nice people at Analogue Folk and video delivery partners Real Time Content to produce “Hero Powercards” – a game of change, skills and tactics, produced to engage the WTA fans and drive traffic and awareness to the Sony Ericsson WTA Tour website.
Our response to the brief was the multiuser web game “Powercards”, which combines some fancy-pants Papervision 3D with a ton of Flash gaming experience and a sprinkling of realtime video highlights courtesy of the clever bunch at video partner RTC (Real Time Content), to deliver a highly engaging, addictive video-based card game featuring all the stars of the WTA.
The game pulls in both realtime video and realtime player statistics, making each card and every game unique and relevant to both the real game and to every superstar player.
“Be tactical, reckless, cautious or aggressive – and use your knowledge of the game to defeat your opponents and rise to the top. Hero Powercards combines proven game play mechanics to create a compelling, relevant and engaging game of virtual tennis, raising the profile of women’s tennis and broadening the reach outside of the core WTA Tour fan base — appealing to gamers and sports fans alike.”
At the time of posting, the top players were recording an average of some 40,000 games EACH…
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