“In a world void of violence a new sport has arisen to champion those who craze mischief and excitement…”
ZWoK! is an original PlayStation IP, developed by Bloc to promote engagement and registration with the PlayStation brand.
ZWoK! was originally developed from an open-brief to support the relaunch of the Pan-European PlayStation website and has since become a powerful brand engagement tool with over 1.2 million registered players and over 50,000,000 game plays to date.
The multiplayer online game pits two teams of 3-players against each other in surprising and challenging environments, encouraging team work, strategy, rivalry and play.
ZWoK! has also accrued numerous awards including two Best In Class (IMA), 2 Golds (IMAA, IMPACT), as well as D&AD, NMA and Webby nominations.
