Explore the wonderful World of Initials!
Headed up by Jamie Matthews and Kevin Twittey (or JM and KT in Initials speak), Initials Marketing like to be the agency known for brave but rigorous thinking and judging from our experience working with the super nice team there, that’s precisely what they deliver.
The Bloc built website was a true collaboration between the two teams, with the talented folk at Initials providing the Art Direction and concept and the team at Bloc mixing in the animation, web and Flash skills.
The entire cityscape is constructed from type, including all the inhabitants, and the animators at Bloc were faithful to this rule, bringing the world to life using nothing but letters.
The site contains all the usual info and case studies, but also has a few little surprises – you’ll have to discover those for yourself.
http://www.worldofinitials.co.uk/
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