Pink Floyd, Oh By The Way, is a limited edition boxset release from one of the most important bands in the history of recorded music. Containing all 14 studio albums, faithfully recreated in miniature for CD from the original vinyl gatefolds, the boxset spans 40 years of Pink Floyd’s music.
We wanted to convey the magnitude of the release in seminal Pink Floyd style. The objective was to excite Pink Floyd fans about the product and entice music fans in general with the quality, depth and wealth contained in the within the box.
By recreating the box set in Flash 3D we allow the audience to explore the product in detail, whilst listening to samples from every album. The site provides a highly engaging and tactile way to experience the music, the product and the history of the band.
Visitor reactions have been hugely positive, and directly impacted sales through an integrated (and tracked) e-commerce link. The website received an astonishing 3,200 Diggs, picked up an FWA SOTD after just 2 weeks and was nominated for a highly prestigious Webby Award.
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